Paying with money or effort: Pricing When customers Anticipate hassle
نویسندگان
چکیده
Vol. XLIX (February 2012), 66 –82 *Anja Lambrecht is Assistant Professor of Marketing, London Business School (e-mail: [email protected]). Catherine Tucker is Associate Professor of Marketing, MIT Sloan School of Management, Massachusetts Institute of Technology (e-mail: [email protected]). Anja Lambrecht thanks Deutsche Forschungsgemeinschaft, the London Business School Center of Marketing, and the Institute of Innovation and Entrepreneurship. The article benefited from discussions with Marco Bertini, Simona Botti, Rajesh Chandy, David Faro, Shane Frederick, Avi Goldfarb, Monika Heller, Dan Goldstein, Kanishka Misra, John Roberts, Nader Tavassoli, and Juanjuan Zhang. Teck Ho served as associate editor for this article. AnjA LAmbrecht and cAtherine tucker*
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Paying With Money or With Effort: Pricing When Customers Anticipate Hassle
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